Trade Show Games

SocialPoint is a cloud-based SaaS platform. There are no apps to download in the app store.

When you choose SocialPoint, you get three things:

1. You get a User Account and log in to our SocialPoint SaaS software platform. You will be able create your game, add your graphics and logos, launch your game, monitor results, and download data.
2. You get access to our library of help files and our team for support via live chat or email.
3. If you purchased extra support – you will get access to a project manager who will help you setup and configure your game(s) for you, help you prepare for your onsite experience, train you on setting up and managing your game onsite and be a contact to Text or email if you have any questions.

Yes, we provide a wide variety of themes for our games. Or you can create your own with our easily customized visuals.

Depending on which game you choose, each theme could include the following:

•  iPad and mobile player app graphics
•  Leaderboard graphics for 5, 10, and 20 player leaderboard.

We have Adobe Illustrator and Canva templates if you would like to create your own graphic theme.

Yes. You can change the color theme to include your own logos, graphics and colors in the game.

Players will access the game by scanning a QR Code, clicking on a web-based link (on your website or in an email) or they might play on an iPad.

You will have the following support from us:

• Online help guides and videos
• Live Chat (M-F 9AM – 6pm EST)
• Customer Support during the process (email support, 1-on-1 Zoom calls)
• Optional: If you purchased extra support – you will get access to a project manager who will help you setup and configure your game(s) for you, help you prepare for your onsite experience, train you on setting up and managing your game on site and be a contact to Text or email if you have any questions.

Yes, we do have a trade show games where players can access through their phones. You can provide players the link or generate a QR code in SocialPoint that players can scan to play on their phone.

Some of our customers are worried that they can’t test their game before their show because their game license doesn’t allow it. Don’t worry – you can start, stop and reset the game as many times as you want during your subscription term. Because our subscription terms are at least one month, you should have plenty of time to setup, test, revise and launch your game.

After you have set up your game inside our software platform, with the visuals, settings, and content the way you want, you can test the game by deploying the link you get to activate the game on your iPads and/or your big screen.

Then use a link or scan the barcode as a player to see how the game performs.

You can then make any changes you want to your game before the trade show.

SocialPoint games require access to the internet to allow players to play the game, and to upload to the cloud any contact data you gather with the games.

However, if the internet goes down, the visuals on your big screen, such as a leaderboard or prize wheel, will not go down. You will still have cool digital content showing while you troubleshoot to fix your internet connection.

Your game choice depends on the size of your booth space, the demographics of your audience, and your goals at the show:

• For bigger booths, Trivia, Exhibitor Booth Passport, and Virtual Prize Wheel work best.
• For small inline booths, Virtual Prize Wheel, Name Picker, and Raffle Wheel work best.
• For more professional audiences, Challenge Bar Trivia works best.
• To attract a line of attendees or for more fun-loving audiences, Virtual Prize Wheel works best.
• To educate prospects about your products, cross-sell customers, and rate potential new employees, Challenge Bar Trivia works best.
• To gather leads when there is no badge scanner, Name Picker and Raffle Wheel work best.
• To promote your network of partners or motivate attendees to tour multiple places in your booth, Exhibitor Booth Passport works best.

It is possible for one exhibitor to choose different games at different shows because the audiences are that different, even though their product offering is similar.

Besides the cost of the subscription, there are other potential costs:

•  Graphic design of the game visuals, if you don’t use our themes or do it yourself
• Internet service, if you were not already planning for it in your booth, or don’t have your own wireless hotspot
• Large TV flatscreen monitor, either rented locally or purchased and shipped to show, and its monitor stand, rented locally or mounted to your exhibit
• Optional iPad(s), rented or purchased
• Signage in your booth promoting the game

Here are some common mistakes to avoid when using trade show games:

• Not choosing a trade show game that aligns with meeting your goals.
• Making your game too complex for players to quickly play or understand how to win.
• Not leveraging the crowd of people who gather to play the game to convert them into qualified leads.
• Not offering valuable enough prizes to incentivize people to stop and play.
• Not training your booth staffers how to be a good host for the gameplayers.

If you are deploying a SocialPoint game in your trade show booth (or on the trade show floor) we recommend that you do the following:

1. You will need a large monitor with a source laptop and an active internet connection. For some games, players will most often play with their own phones, but it’s a good practice to also have one or two iPads with iPad stands set up for players who do not want to use their own phones. You will want your iPads to have power.
2. If your game has a leaderboard, set it up on a large monitor in your booth near the iPads. For the best results, make sure there is space so attendees can take pictures of themselves and their names on your leaderboard. They will Text and share these pictures on social media.
3. With your own on-site laptop, your staff will have access to the back end and will be able to edit and reset game aspects when needed.

Pro-tip: Our games require an active internet connection but not a lot of bandwidth. Since internet service performance varies from venue to venue, we recommend setting your game up on a different network from the network where attendees are watching cat videos.

No. We rarely send staff onsite for trade show booths. We designed our trade show games so you can easily set it up and manage it onsite yourself. Your customer success manager will be available via Text, chat, or email to help you if you have questions or issues. Just send him or her a picture of what you are seeing and what you expect. They will help you get it sorted out right away.

SocialPoint can be setup with a few clicks – if you are using our themes and content. If you want to upload your own logos, colors and content, it will take a little longer.

You can also purchase extra support, and we will give you access to a project manager who will help you setup and configure your game(s) for you.

Yes, you can use your trade show game at as many shows as you want during your subscription term. If you do multiple shows, we recommend the annual plan. It’s a great deal.

Once your game is set up, it’s pretty easy for you to reset the game for another show. You will be able to reset the leads, make edits to the game design, and track game performance across events.

The prices are based on the number of players and your needed service level.

You can purchase either a one-month or annual subscription (about the price of 4 monthly subscriptions). The one-month plan is only for one month. You can resubscribe anytime to re-activate your game.

• Inline booths are safe with 100 – 500 players per game.
• Island booths should consider between 500 and 2000 players per game.

You can measure the success of your trade show game by:

• Comparing to see if your actual results met or exceeded the goals you set before the show.
• Comparing the number of qualified leads you received against your results at your previous, similar or same trade show.
• Using the real-time analytics provided with SocialPoint games to compare results (such as games played, leads taken, number of questions answered) from show-to-show, to see which shows performed best.
• Calculating if the extra sales generated by the leads taken by the game is larger than the cost to implement the game.
• Evaluating if you are now able to collect leads from trade shows that do not provide a badge scanner, whereas before the sales reps staffing the show did not send you any. And, now you can compare the value of these smaller shows against each other.”

Yes, here are some SocialPoint customers who succeeded using our trade show games:

• Aurora Diagnostics got more people into their booth, gathered email addresses sometimes not gathered via badge scanners, and showcased company services and benefits – read more by clicking here.
• Athletico gathered and identified 250 potential job recruits, gathered game players’ photo challenge pictures for sharing on social media, and had 30 to 50 excited players in their booth at a time – read more by clicking here.
• J.J. Keller gathered 1,100 leads at one show and nearly doubled their trade show lead goal with Challenge Bar Trivia: – read more by clicking here.
• 3D Exhibits’ booth design with SocialPoint Trivia Game was so successful for Merck Animal Health that it gathered 3,400 players and they needed to get more staffer talent, plus the game helped identify more qualified leads and was so beautiful the exhibit won a national design award – read more by clicking here.

You can read more about successful trade show games by going here.

Trade show games are a proven method to gather more attendees into your booth but to get their full value, exhibitors also should do the following:

• Make the game fun, visually exciting, and easy enough to understand how to play and win.
• Offer prizes valuable enough to motivate show attendees to enter your booth and become game players and thus potential leads.
• Promote their trade show game before the show, with social media and email.
• Promote their trade show game during the show, with social media, in-booth signage, and promotional graphics in the venue.
• Use the games to bring more people into your exhibit, and then train your booth staffers to engage visitors to determine where they are in the buying cycle, and thus how to proceed with their conversation.
• If your game has a leaderboard, include the names of the top scorers a picture of the QR code to join the game, and your main prize, so you don’t have to print a separate graphic or have a separate screen for the QR code or prizes.
• Test your technology before you leave for the show venue, and then again the day before the show starts. Have a backup plan or a second way to access the internet in case your internet connection is lost.
• Download any leads gathered by the game, identify the higher qualified leads, then follow up with your sales force and with fulfillment packets.

Ensuring fairness and transparency in trade show games is essential to maintain a positive image and avoid disputes. Here are some tips to help you achieve this:

• Clear Rules and Guidelines: Establish clear and concise rules for the game. Make sure that attendees understand how to play and how winners will be determined (We build Terms and Conditions that players agree to before they play).
• Consistent Application of Rules: Enforce the rules consistently for all participants. Avoid making exceptions or bending the rules for certain individuals.
• Transparency in Prizes and Rewards: Clearly communicate the prizes and rewards available. If there are specific eligibility criteria for prizes, make them known in advance. (We recommend showing pictures of your major prizes on our Leaderboards).
• Public Announcements: Make announcements or display information about the game, its progress, and winners in a prominent and visible location at your booth. (Almost all our games include a winner screen with them).
• Unbiased Game Management: Appoint a game manager who is impartial and responsible for overseeing the game and ensuring fairness. This person should not be a participant.
• Random Selection: If the game involves random selection, such as a raffle or spin-the-wheel, use a transparent and random method, and ensure that participants can see the process.
• Data Collection: Keep records of participant entries and the game’s results. This documentation can help address any disputes or questions that may arise. (You can download all players and results when you gather player names with our games).
• Clearly Defined Timeframes: Specify the start and end times for the game. Stick to the schedule to avoid any perception of bias or manipulation.
• Incorporate Technology: If applicable, use technology (like our interactive digital games) to manage and track the game, ensuring fairness in processes like leaderboards or prize distribution.
• Training for Staff: Train booth staff and game managers to enforce rules and maintain fairness. Ensure they understand the importance of transparency.
• Post-Event Recap: Review the game’s results and participant feedback after the trade show to assess the fairness and transparency of the game.
• Be Prepared for Questions: If you offer our Challenge Bar Trivia game, have someone on your team who has all the questions and answers, and even better, the source of each correct answer.
• Tell Players Who Won: After the trade show is over, send an email to all game players announcing who won your major prize, so they know you did give one away.”