- Influence Behavior: Games use rewards and recognition to influence behavior, such as driving people to show floors or encouraging managers to participate in team-building challenges.
- Reinforce Key Messages: Creating content-based challenges that align with your marketing objectives or learning objectives creates another touch point with your content.
- Increase Engagement: Align rewards and recognition with different attendee types to encourage participation.
- Collect Rich Data: Content-based games give you the data to identify which sponsors received the most traffic and engagement, and what learning was best retained.
Why Event Gamification?
More than fun games. Event gamification helps you deliver business results!
Popular Uses For Event Gamification
Sales Kickoffs, National Sales & Dealer Meetings
Get an SKO game that motivates sales people and dealers to network and remember more of what you brought them there to learn.
Show Organizer Sponsorship Passports
Show attendees have a more fun experience and win prizes while interacting with your sponsors’ brands, exhibits, booth staffers, & messages. Sponsors get leads!
New Employee Orientation & Ongoing Training
New employees get rewards for playing a fun, branded game. You get metrics on how well they’ve learned. Already-created training can be reused with new groups of people all through the year.
Customer Events & User Conferences
Treat your customers to a fun experience that helps them learn better, tie them tighter to your brand, and motivate them to do activities and visit sponsors.
All Employee & Leadership Meetings
Reward your employees, reinforce your company culture, give them an enjoyable experience, and incentivize them to visit exhibitors at your vendor fair.
Campus or Extended Time Period Tour
Increase student retention as new students become lifelong friends who better understand the support your school offers. Build an ongoing campaign that rewards people who complete your tour.
Leverage Event Gamification To Achieve Your Main Corporate Event Goals
Add Fun & Engagement All Event Long
Fun, easy-to-play digital games reward attendees for staying engaged, with a wide variety of challenges and ways to win.
Motivate Attendee Learning & Retention
Quizzes after training & breakouts earn rewards that incentivize comprehension, skills retention, and learning about companies, products & services.
Drive Traffic to Your Event Sponsors
Digital passports motivate attendees to visit exhibitors and sponsors. Provide sponsors proven value with leads and challenges that promote their brand and products.
Forge Stronger Team Bonds
Players become friends solving challenges, including group photos and scavenger hunts, together. Team leaderboards drive friendly competition between groups.
Strengthen Company Culture & Brand
At corporate events, trivia questions teach employees about your company’s heritage, achievements, mission & values. Customizable visuals to match your brand.
Increase Revenue & Event ROI
Increase employee productivity, retention, & sales post-event, plus drive traffic to and engagement with event sponsors.
7 Kinds of Games Can You Use at Corporate Events
We offer many game choices to help fit your needs. Just ask if you want help planning or designing a corporate event game that enhances your entire event.
Scavenger Hunt
Send event attendees on a fun journey that rewards engagement
Create fun, branded scavenger hunt games for your corporate events, team-building events, new employee orientation, guided tours, and campus orientations. Teams earn points by completing challenges, checking into locations, posting photos, or completing trivia questions. Can add more advanced challenges for greater engagement.
QR Code Scavenger Hunt
Attendees scan QR codes to complete challenges and earn points
Scan QR codes with your phone’s camera to play and complete challenges while earning points. It’s a fun way to implement a team-building game, city scavenger hunt, employee onboarding, and much more. In treasure hunt mode, players read the next clue or riddle to know where to go. Display the day’s photos in a big wrapup party.
Digital Trade Show Passport
Boost engagement, drive traffic and interactions with sponsors
Increase engagement in all aspects of your event. Helps show owners and conferences drive traffic to specific places around the event, including sessions, new product zones, networking, and sponsors’ booths. Players visit places around the show floor collecting points to be entered into a spin-to-win prize drawing. Includes check-in, photo and trivia challenges, plus team and individual leaderboards. Way better than paper passports!
Attendee Participation Game (APG)
Build complex custom event games with our APG game platform
The Attendee Participation Game is the platform we build all our corporate event games upon. With the APG we create simple or advanced Scavenger Hunt and Passport games configured to your event needs. The APG also builds games that drive engagement, learning, and lead capture beyond events – ask us what’s possible if you have a unique, creative need.
Quizzes
For training, knowledge checks & long-term engagement
An online trivia game platform to quickly create and launch quizzes and trivia games for live or self-paced gameplay. Our variety of trivia game styles gives you the flexibility to create live trivia, survivor-style elimination games, trivia quizzes, & more. Maximize engagement at in-person training, game night, or online meetings. Play inperson or online via Zoom, Webex or Microsoft Teams. Real-times scores on the live leaderboard. Nothing to download. Access the game via a web link or QR code.
Live Trivia (Game Show)
For corporate events, conferences and remote teams
Create a branded Live Trivia game show with your own questions and answers to engage corporate teams in an in-person or virtual trivia event. Live and elimination trivia games require an emcee who reads out the questions and announces the winners. Play team trivia or as individuals. For corporate events, training, and remote team building. SocialPoint has 50+ game themes and 100+ trivia quiz packs to help you get started in minutes. Mix your trivia questions with ours.
Spin-To-Win Virtual Prize Wheel
Pick winners & award prizes while managing giveaway inventory
Use our Name Picker or Raffle Wheel game to pick winners and award prizes as part of a Scavenger Hunt or Passport game. Once players earn enough points, they spin-to-win prizes on the virtual prize wheel. These intermediate rewards keep all players engaged and winning during a 2-3 day event. Players can spin the wheel at a kiosk, online, or on stage for extra drama! Names removed from the wheel once selected. Give top event sponsors their own prize wheels within your larger game.
Boost Trade Show Results With Event Gamification
Boost your trade show results with the power of event gamification! People want to win prizes, have fun, and compete with peers. Our games make it happen.
- Drive more traffic to your booth & partners’ booths
- Capture lead data for sales follow up & measurement
- Educate buyers about your company and products
- Manage giveaway inventory for greater control
Greater Attendee Engagement With Multiple Ways To Win Prizes & Recognition
Prize Drawing
- Create a show out of picking a winner with the raffle wheel
- Progress bar and drawing tiers keep players motivated
Leaderboards
- Show leaderboards on the big screen, monitors and in the player app
- Choose from Team, Individual or Daily Winner leaderboards
Instant Win Rewards
- First players to complete earn the prizes
- Rewards players for completing specific challenges
Virtual Prize Wheel
- Manage inventory for both high-value and low-value giveaways
- Players can spin the wheel at a kiosk or online
Event Gamification Creates Results You Can Measure
Event gamification isn't just for fun, it drives real, measurable results. Capture and report on contact, game, and activity data, and get analytics to report and compare results.
Contact Data
- Name
- Custom Lead Fields
- GDPR / CPPA
Game Data
- Game Overview
- Player Performance
- Attendee Engagement
- Achievements
- Prizes Won
Activity Data
- Activity Overview
- Participant Data
- Photos Captured
- Trivia & Quiz Data
- Poll & Survey Results
Booth Analytics
- Participation by Activity
- Booth Traffic
- Lead Data
- Documents Downloaded
How SocialPoint Event Gamification Helps You
You are a Corporate Event Planner
How Corporate Event Planners Use SocialPoint
- Trade show passport games
- Scavenger hunts
- Sales Kickoffs & National Sales Meetings
- Customer & User Conferences
- Employee & Leadership Conferences
- Dealer Meetings
- Training sessions
- Vendor Fairs
- Brainstorming sessions
- Engage Virtual Audience
- Town hall Q&A sessions
- Live trivia and quizzes
Benefits for Corporate Event Planners
- SocialPoint offers several gamification choices to support a
variety of event experiences - Customize game to fit your specific needs, including branding, forms, surveys, trivia questions, challenges, rewards, scoring, and many game play options
- Designed for mobile, your players can join the game via web link or QR code, without downloading from an app store
- Better engagement at corporate conferences & events
- Keep attendees more involved all through your event
- Drive traffic to your event sponsors and give them leads
- Post-session quizzes motivate greater comprehension
- Dashboards provide proof of engagement, learning, & leads
- Customizable to your brand across multiple screen formats
- Autologin integration with Cvent & other popular event apps
- Games are easy to setup and make changes to on the fly
- SocialPoint is not expensive and fits in most budgets
- Reward employees and members in multiple ways
- Increase event ROI from higher post-event productivity
You are a Trade Show Exhibitor
How Trade Show Exhibitors Use SocialPoint
- Challenge Bar Trivia
- Exhibitor Booth Passport
- Virtual Prize Wheel
- Name Picker + Raffle Wheel
Benefits for Trade Show Exhibitors
- Attract more booth visitors
- Capture and qualify more leads
- Keep visitors in your booth longer
- Help booth staffers start leads easier and avoid boredom
- Get booth visitors to see more of your products
- Have booth visitors return multiple times
- Manage giveaways more efficiently
- Compare and report results across shows
- Manage drawings and contests
- Take leads without badge scanners
- Cross-sell and up-sell existing customers
- Easily import reporting data into Excel and load into CRM
- Build your brand
- Modernize or match your high-tech brand
- Boost sales
- Increase event ROI
You are an Event Marketing Agency
How Event Marketing Agencies Use SocialPoint
- Creating more engaging corporate events for their clients
- Boosting traffic, engagement, and leads in client exhibits
Benefits for Event Marketing Agencies
- SocialPoint offers several gamification choices to support a
variety of event experiences to meet varying key event goals - Work with SocialPoint Customer Support or work directly inside our user-friendly game builder platform
- Create robust games faster than custom programming
- Customize game visuals to match your clients’ brands
- Increase client satisfaction with more vibrant events
- White label game so it looks completely custom
- Multi-game and annual subscription options available
You are a Trade Show Organizer or Association
How Trade Show Organizers & Associations Use SocialPoint
- Essential Digital Trade Show Passports with QR Code checkins and a raffle wheel for an easy game set up
- Pro and Ultimate Digital Trade Show Passports with trivia,
quizzes, photo and more challenges, with multiple ways to win, for greater engagement with show sponsors - Show Sponsor Exhibit Floor
- Vendor Fairs
Benefits for Trade Show Organizers & Associations
- Better attendee engagement the entire show
- Add excitement and fun to your trade show
- Drive traffic to your event sponsors
- Export booth visitor lead lists for sponsors for proven value
- Offer sponsorship tiers with multiple challenges & rewards
- Ability to feature brands of your exhibitors in the game
- Digital trade show passport avoids printing hassle and waste
- Customize game to your show’s brand and sponsors’ brands
- Games are easy to setup and make changes to on the fly
You are a Trainer or Training Manager
How Training Organizations use SocialPoint
- Sales Kick-off Gamification
- New Employee Onboarding Gamification
- Instructor Led Training Engagment & Gamification
- e-learning training gamification
- Year long training program gamification
Benefits for Training Organizations
- 54% of new hires are more productive after gamified onboarding, 69% are more likely to stay with the company for at least 3 years
- Easy to setup games with our wizards
- Reset games and use them across multiple training sessions
- Strengthen teams with team building game play
- Games help players focus during training
- Increase trust and loyalty
- Player report cards provide more feedback form attendees
- Create bonds with remote audiences
You are a Creative Marketer
How Creative Marketers use SocialPoint
- Drive engagement, excitement, lead capture, and learning in
new ways beyond our usual event game uses - Motivate prospects, clients, and employees to take actions
you want - Automate next campaign steps with notifications via email or
webhook - Create marketing campaigns that stretch over months
- Send quizzes in email marketing campaigns
- Use quizzes during customer webinars
Benefits for Creative Marketers
- Create innovative marketing that surpasses your competition
- Increase marketing ROI
- Build your brand
- Boost sales
- Boost productivity
- Modernize or match your high-tech brand
- Attract more visitors and potential buyers
- Capture and qualify more leads
- Manage giveaways more efficiently
- Compare and report results across campaigns
- Manage drawings and contests
- Cross-sell and up-sell existing customers
- Easily import reporting data into Excel and load into CRM
8 Ways Our Digital Event Gamification Is Better Than A Paper Trade Show Passport
1Avoid hassles and costs of designing, shipping, printing, and distributing paper
5Can make changes at the last minute
2Don’t waste paper overprinting, or get stuck unable to give everyone passports
6Look more modern to attendees + sponsors with digital game
3Booth check-ins can be contactless and even staffer-less
7If wanted, can add greater engagement between sponsors and attendees
4You can set up the game so that you don’t have to train each exhibitor’s booth staffers how to use it
8Analytics can prove traffic counts and provide contact names to sponsors and key exhibitors
1Avoid hassles and costs of designing, shipping, printing, and distributing paper
2Don’t waste paper overprinting, or get stuck unable to give everyone passports
3Booth check-ins can be contactless and even staffer-less
4You can set up the game so that you don’t have to train each exhibitor’s booth staffers how to use it
5Can make changes at the last minute
6Look more modern to attendees + sponsors with digital game
7If wanted, can add greater engagement between sponsors and attendees
8Analytics can prove traffic counts and provide contact names to sponsors and key exhibitors
How Gamification Improves Key B2B Events
Get ideas on how to boost excitement while providing measurable results at all your must-succeed corporate events and trade shows.
