Determine Your Best SocialPoint Trade Show Game Choices By Answering These Two Questions

When we talk with potential clients for our interactive trade show games, almost every conversation starts with how they want to increase booth traffic and get people engaged with their booth staffers.  And that’s awesome, as all our games can help with those worthwhile goals.

And while many clients already know which SocialPoint trade show game they want to implement, some are unsure which of our games they will get the best value and fit with their specific needs and situation.

After hundreds of conversations, we’ve discovered that these two questions best help answer the “which trade how game to choose?” question best:

1. How sophisticated are you attendees and booth staffers?
2. What size is your trade show booth?

The overlap of these two questions produce 4 possible (and common!) scenarios:

1. Low sophistication attendees/booth staff, smaller/inline booth
2. High sophistication attendees/booth staff, smaller/inline booth
3. Low sophistication attendees/booth staff, larger/island booth
4. High sophistication attendees/booth staff, larger/island booth

You can get a sense of which trade show game is right for you by either referring to the colorful chart shown above, or by reading the choices outlined below.  I’ll first share a summary table, and then give the explanation for each scenario.

SocialPoint Game Recommendations	Lower sophistication attendees & booth staffers	Higher sophistication attendees & booth staffers
Smaller/Inline booth space	Game recommendations: Virtual Prize Wheel Digital Fishbowl Instant Win	Game recommendations: Virtual Prize Wheel Challenge Bar Trivia (for 10 x 20s)
Larger/Island booth space	Game recommendations: Virtual Prize Wheel	Game recommendations: Challenge Bar Trivia Virtual Prize Wheel

Here’s the details on our game recommendations:

1. Low sophistication attendees/booth staff, smaller/inline booth

Trade show game recommendations:

• Virtual Prize Wheel
• Digital Fishbowl
• Instant Win

Why these games fit this situation best:

• You expect your booth staffers won’t be willing or able to host a more complex in-booth activity, or that your attendees are more about immediate excitement and fun than being driven to prove how smart they are.
• If you are concerned about your booth staff handling a digital game, the Digital Fishbowl and Instant Win are especially easy to manage. These games also gather contact data and save it to the cloud when remote booth staffers won’t provide leads back to you.
• In an inline booth space, these 3 games can take little of your precious space yet add excitement. These 3 games also cost less, so it’s easier to afford for your smaller shows.
• If you are relying more on the digital game than your booth staffers to collect lead data, and you choose the Virtual Prize Wheel, you want the iPad version that attendees self-enter their contact and qualifying info.

2. High sophistication attendees/booth staff, smaller/inline booth

Trade show game recommendations:

• Virtual Prize Wheel
• Challenge Bar Trivia (for 10 x 20s)

Why these games fit this situation best:

• You have booth staffers that are willing and able to manage the multiple prize offering scenario with a Virtual Prize Wheel, whether you or another marketing team member are there or not.
• If you have more capable booth staffers you trust to gather lead contact data in other methods, and you want more excitement in your booth, then consider setting up your Virtual Prize Wheel with a bigger flat screen for visual impact, and that attendees spin the wheel by hitting a big real live button. That creates more desire to play and excitement.
• Challenge Bar Trivia works well to engage more sophisticated audiences in larger inline booths that are 10 x 20 or wider, as there is more room to play the game on iPads, show the Leaderboard of top scoring players, and have room for capable booth staffers to interact with players who need help answering questions.

3. Low sophistication attendees/booth staff, larger/island booth

Trade show game recommendations:

• Virtual Prize Wheel

Why this game fits this situation best:

• In a larger booth space, it matters less about your booth staffers’ ability to manage a Virtual Prize Wheel, as you or another marketing team member will likely be attending the show to manage handling the prizes.
• Even in a larger booth, the Virtual Prize Wheel appeals better to attendees that want immediate excitement and fun than being driven to prove how smart they are.
• In an island booth your game can take up more space. Our Virtual Prize Wheel can be set up on multiple iPads for many people to play at once, or with a bigger flat screen for visual impact, and that attendees spin the wheel by hitting a big real live button.

4. High sophistication attendees/booth staff, larger/island booth

Trade show game recommendations:

• Challenge Bar Trivia
• Virtual Prize Wheel

Why these games fit this situation best:

• Challenge Bar Trivia requires the most space, so it’s best in an island exhibit. Not only does the game use iPads for players, but it feeds an attention-getting Leaderboard on a separate flat screen monitor.
• Attendees from more professional or educated industries and job positions love to demonstrate their knowledge by playing our trivia game customized with your brand and questions. These attendees tend to also be more valuable leads, worth investing more to capture and engage.
• Challenge Bar Trivia is our most popular – and expensive – game. Exhibitors get better value using our Trivia game in an island booth where they can set up multiple iPads for players – often from 5 to 9 iPads, and sometimes even more.
• Virtual Prize Wheel can also work with sophisticated audiences in island booths but will generate less engagement and education than Challenge Bar Trivia.

We have happy repeat clients that have figured out these potential game choices.  Rather than only using one SocialPoint game, they vary their choices among multiple SocialPoint games, taking into consideration their booth staff, show audience type, and booth size.

I hope this helps you better understand which of our games will best help you achieve your trade show marketing goals.  We want you to have a successful event and get the best value for your marketing investment.

If you’d like to see more about how you can drive more booth traffic and capture leads with our interactive trade show games, feel free to contact us with questions or to discuss your event with one of SocialPoint’s Digital Strategists. We’ll help you generate excitement, crowds, and leads.