Category : Why games

How To Combine Gamification with Content and Experiential Marketing

Gamification Content Marketing and Experiential Marketing Combined For Trade Shows and Events
Pardon the sports metaphor, but our interactive trade show games are a marketing buzz word triple play! If your marketing department has plans to implement Gamification, Content Marketing, or Experiential Marketing, 3 of the hottest trends in B2B marketing today, you can get the benefits of all three at once with our
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New CEIR Research Says: Attract Attendees & Stand Out From Other Trade Show Exhibitors With Games

CEIR 2017 Report on Attendee Engagement Part 1
If you are an exhibitor, you can stand out by hosting games in your booth. That’s because trade show attendees want to play games to learn about products, but not many exhibitors provide games. That’s a key insight from the 2017 Attendee Floor Engagement Study, newly published by the Center for
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