Trade Show Marketing Ideas and Advice for Event Marketers

Promoting Your Brand With Interactive Trade Show Games

Want to build your brand at trade shows? So do 83% of exhibitors, according to CEIR, which found that “building or expanding brand awareness” is exhibitors’ #1 marketing objective at trade shows.

Posted on 7 Dec 2018
By Samuel J. Smith
In trade show marketing, Why games, Why Games + Games Lead Capture

7 Common Mistakes Exhibitors Make With Their In-Booth Activities

This blog post originally appeared on the CEIR blog. As a developer of interactive trade show games, we’ve participated with hundreds of exhibitors as they research, select, and execute their in-booth activities. And while we’ve seen many succeed, along the way we’ve unfortunately seen exhibitors repeatedly make the same 7 avoidable

Posted on 2 Nov 2018
By Samuel J. Smith
In trade show marketing

6 Ideas To Attract More Visitors To Your Trade Show Booth

trade show ideas to attract visitors to your booth

Many of our exhibiting clients tell us they crave trade show ideas on how to attract more visitors to their booth. They want an attraction that makes their booth irresistible for attendees walking down the aisle.

Posted on 5 Oct 2018
By Samuel J. Smith
In ideas, trade show marketing

8 Tips For First Time Trade Show Exhibitors

Exhibiting at trade shows – how hard can it be? You just show up and talk to people, right? Actually, exhibiting is surprisingly harder than it looks. That said, trade shows still remain very popular (and even keep growing) because they can produce great results when done right. If you’re exhibiting for

Posted on 10 Aug 2018
By Samuel J. Smith
In trade show marketing

3D Exhibits’ Booth Design With SocialPoint Trivia Game Creates Best Problem For Merck Animal Health

Merck Animal Health booth designed by 3D Exhibits with SocialPoint trivia game

When Merck Animal Health Conference & Event Manager Amy Gregory called her boss just after the start of the 2018 Veterinary Meeting and Expo, and said, “We have a problem,” it made her 3D Exhibits Account Executive George Furman surprised -- and at least a little nervous.

Posted on 27 Jul 2018
By Samuel J. Smith
In trade show marketing

Designing Your Island Trade Show Exhibit To Host All Phases of Your Clients’ Buying Cycle

We recognize that our trade show games, while a powerful addition to an exhibit, are by no means meant to take over your entire exhibit – especially with island booths. What we’ve heard from our clients is that by adding our games, they get many, many more people into their island

Posted on 6 Feb 2018
By Samuel J. Smith
In trade show marketing

Successful Interactive Trade Show Games In A 10 x 10 Foot Booth

When you are in a 10 x 10 foot booth space, you have to work even harder to stand out from the crowd. That’s because there are so many other 10 x 10 foot exhibitors, plus all the other exhibitors are in larger, presumably more attention-getting spaces. That’s why adding an

Posted on 15 Dec 2017
By Samuel J. Smith
In trade show marketing

Fun Trade Show Games Ideas with Your Logo to Play in Your Booth

Trade show games are a proven, yet dramatically underused activity to get more potential customers into your booth. After hundreds of client game implementations, we know trade show games attract a crowd and get attendees engaged with your booth staffers. But, if using games in your booth is a new idea

Posted on 2 Nov 2017
By Samuel J. Smith
In ideas, trade show marketing

How To Combine Gamification with Content and Experiential Marketing

Gamification Content Marketing and Experiential Marketing Combined For Trade Shows and Events

Pardon the sports metaphor, but our interactive trade show games are a marketing buzz word triple play! If your marketing department has plans to implement Gamification, Content Marketing, or Experiential Marketing, 3 of the hottest trends in B2B marketing today, you can get the benefits of all three at once with our

Posted on 29 Sep 2017
By Samuel J. Smith
In trade show marketing, Why games, Why Games + Games Lead Capture

J. J. Keller Takes 1,100 Leads At SHRM 2017 Using Challenge Bar Trivia Game, Nearly Double Their Goal

J. J. Keller nearly doubled their lead count goal with Challenge Bar Trivia game in their 20 x 20 SHRM 2017 booth

Challenge Bar Trivia game a good match for meeting J. J. Keller’s trade show goals When Mike Monson, Senior Trade Show Specialist for J. J. Keller, wanted to boost attendance to his booth at one of his top 3 annual shows, he found more success than he expected with the Challenge

Posted on 28 Aug 2017
By Samuel J. Smith
In trade show marketing

Category : trade show marketing