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Cisco Live 2018 private trade show trivia game
benefits of trade show games

5 Ways Show Owners Deliver Value to Sponsoring Exhibitors with a Trade Show Game

It’s no surprise: Many larger B2B companies have also become small trade show owners.  These big companies host their own trade shows to provide their partners, vendors, distributors, and end user customers an opportunity to learn best practices, see what’s new, discover what’s available, and to network.

We have recently helped private shows, such as Cisco Live and private events hosted by Allianz, Thermo-Fischer Scientific, and Thomson-Reuters, by setting up trivia games for attendees to play on the show floor.  These trade show games provide show owners 5 ways to deliver value to their sponsoring exhibitors:

Samuel J. Smith July 20, 2018
17 Reasons Why You Need A Trade Show Game
benefits of trade show games

20 Reasons Why You Need A Tradeshow Game

It seems like such a little thing, adding a tradeshow game to your booth. Just an idea you are considering to make your trade shows a little better.

Yet, adding a tradeshow game to your booth can make a surprisingly huge positive impact to your company’s booth traffic, booth staffers’ success, company brand image, lead counts, lead data gathered, sales generated, R.O.I. — and much more.

So if you’ve ever asked yourself, “Why do I need a tradeshow game?”, here are 20 reasons a tradeshow game will make your trade show program vastly better:

Samuel J. Smith June 29, 2018

Real-Time Analytics: Measure, See and Report the Success of Your Trade Shows and Meetings

Trade show and event game analytics reports in real time

Analytics to the rescue!

Now there’s no more guessing how well your trade show or meeting performed.  With our real-time analytics and downloadable data exports, you’ll know how well your interactive trade show game and audience response app did, during and after the event.

With our analytics you’ll be able to:

  • Track your progress in real time with our dashboard reports
  • Identify opportunities for improvement and celebrate your success
  • Download the data into excel for further analysis or loading into your CRM

Here’s a guide to our built-in, real-time analytics and reports you’ll get with SocialPoint:

Analytics included with SocialPoint’s Interactive Trade Show Games

Challenge Bar Trivia Analytics Dashboard

Analytics - Trade Show Trivia Game Dashboard

What it tracks:

Our Challenge Bar Trivia game includes a wealth of stats and charts that report in real time key metrics about attendee participation in your game:

Samuel J. Smith March 23, 2018

Determine Your Best SocialPoint Trade Show Game Choices By Answering These Two Questions

Determine Your Best SocialPoint Trade Show Game Choice By Answering These Two Questions

When we talk with potential clients for our interactive trade show games, almost every conversation starts with how they want to increase booth traffic and get people engaged with their booth staffers.  And that’s awesome, as all our games can help with those worthwhile goals.

And while many clients already know which SocialPoint trade show game they want to implement, some are unsure which of our games they will get the best value and fit with their specific needs and situation.

After hundreds of conversations, we’ve discovered that these two questions best help answer the “which trade how game to choose?” question best:
  1. How sophisticated are you attendees and booth staffers?
  2. What size is your trade show booth?
The overlap of these two questions produce 4 possible (and common!) scenarios:
  1. Low sophistication attendees/booth staff, smaller/inline booth
  2. High sophistication attendees/booth staff, smaller/inline booth
  3. Low sophistication attendees/booth staff, larger/island booth
  4. High sophistication attendees/booth staff, larger/island booth

You can get a sense of which trade show game is right for you by either referring to the colorful chart shown above, or by reading the choices outlined below.  I’ll first share a summary table, and then give the explanation for each scenario.

Samuel J. Smith March 15, 2018
you still have time to get an interactive trade show game
benefits of trade show games

Do I Have Enough Time To Customize An Interactive Trade Show Game?

Perhaps you planned to do a fun, interactive trade show game at your next show, but thought you had run out of time?

It’s no wonder, as the life of a trade show exhibitor is fraught with hundreds of details and tasks.  It’s easy to get behind. That, and you feared that you’d have to spend three months or so getting a game developed from scratch.

Well, I am here to share the good news with you: You DO have enough time to get a customized interactive trade show game!  That’s because we built a suite of interactive games on an easily customizable software platform.

Samuel J. Smith February 13, 2018
Trade Show Lead Cycle 5 Steps
benefits of trade show games

How Our Booth Games Improve All 5 Steps of the Trade Show Lead Cycle

Just as there are 60 minutes to an hour and 4 seasons to a year, there are 5 steps to the trade show lead cycle:

  1. Attract
  2. Capture
  3. Convince
  4. Follow-Up
  5. Report

Every step of the cycle is key to generating leads that turn into sales and profits. That’s why we’ve designed our interactive trade show booth games to help facilitate each step:

1. Attract trade show leads

Attracting trade show leads is certainly the best-appreciated reason for using our trade show booth games. Attendees walk into your booth for the fun, the excitement, the cool-looking branded visuals, the chance to win prizes, and to compete for bragging rights. Our games will help you attract more attendees out of the aisle and into your booth.

Samuel J. Smith January 13, 2018
Interactive trade show game for MEA with happy team and great exhibit signage
benefits of trade show games

MEA Quickly Adapts To New Marketing Strategy With Easy SocialPoint Trade Show Game Platform

New Marketing Goals Prompts Desire for New Interactive Trade Show Game

When Midwest Energy Association (MEA), a consortium of energy delivery industry organizations, decided in 2017 to completely change their go-to-market strategy, they decided to retain SocialPoint games – but with a different SocialPoint game to fit their new goals.

“We had success in 2015 and 2016 using SocialPoint’s Challenge Bar Trivia game,” said Lindsay Robertson, MEA Marketing and Communications Director. “The Trivia game worked well to attract and retain attendees, when our goal was to present everything we offer.  But, in 2017, we made a strategic shift at trade shows, so we needed a different approach.”

Samuel J. Smith October 4, 2017
Interactive booth ideas for trade shows
benefits of trade show games

Looking for Interactive Booth Ideas? 5 Ways Digital Trade Show Games Are Your Best Idea Yet

If you’re like many exhibitors we talk to, you’re done with doing a dull trade show booth. You want your booth hopping with the action and engagement that comes with an interactive experience. That’s why you’re on the hunt for interactive booth ideas that help you get people talking.

But while there are lots of ways to make your booth more interactive, unfortunately they won’t all help your company advance its trade show and marketing goals.

Here are 5 criteria for choosing a trade-show-marketing-driven interactive booth idea – and how our digital trade show games meet them all:

Samuel J. Smith September 6, 2017
CEIR 2017 Report on Attendee Engagement Part 1
benefits of trade show games

New CEIR Research Says: Attract Attendees & Stand Out From Other Trade Show Exhibitors With Games

If you are an exhibitor, you can stand out by hosting games in your booth. That’s because trade show attendees want to play games to learn about products, but not many exhibitors provide games.

That’s a key insight from the 2017 Attendee Floor Engagement Study, newly published by the Center for Exhibition Industry Research (CEIR).  (The entire name of the report is The 2017 Attendee Floor Engagement Study Part One: Exhibitor In-booth Tactics – People, Product, Emotion and Other Tactics.)

Games are favored by most trade show attendees

Samuel J. Smith July 6, 2017
Value of Configurable Interactive Trade Show Games and Contests
benefits of trade show games

5 Ways Configurable Interactive Trade Show Games Offer Better Value Than Custom Development

Over several years of creating interactive digital games for event producers and trade show marketers, we’ve evolved our business model towards configurable digital trade show games, because it provides far greater value to our clients, and makes both of our lives easier.

We used to do mostly custom programming, creating one-off solutions that required weeks if not months of work, 5-figure budgets, and a lot of late nights and weekends. After years of stress, we realized that we could change the way we serve clients by building a game platform where choices and customization was done via a simple interface, not programming.

Samuel J. Smith April 27, 2017