Just as there are 60 minutes to an hour and 4 seasons to a year, there are 5 steps to the trade show lead cycle:
“I want 100% of the attendees to participate in this activity!”
It’s a phrase that I hear from meeting planners all the time. They are convinced that the attendee engagement experiences won’t work if only 60% of the people do it.
How many presentations have you attended that could have been delivered more effectively as an email? You know the drill. The speaker unleashes a tidal
When you are in a 10 x 10 foot booth space, you have to work even harder to stand out from the crowd. That’s because
The greatest advantage of event apps and audience response apps is to give your attendees a voice. Instead of passing around microphones in a large
We’ve had very similar discussions recently with several exhibitors who have big trade show programs with big booths, but also lots of smaller shows with
Trade show games are a proven, yet dramatically underused activity to get more potential customers into your booth. After hundreds of client game implementations, we
Four years ago, CompTIA contacted Interactive Meeting Technology/SocialPoint to help them deliver their first online event. The goal was to deliver an online, educational event to at least 100 attendees and have them remain online for at least two sessions.
CompTIA had nearly 1,000 registrants and over 300 attendees that first year. Four years later, their attendee numbers have skyrocketed to well over 4,000.
This is how we did it, through a strong collaboration between us, the vendor, and an engaged and motivated client team.
Using event technology to poll attendees is only the beginning of what you can do to create more attendee engagement. Event technology, event apps and
New Marketing Goals Prompts Desire for New Interactive Trade Show Game When Midwest Energy Association (MEA), a consortium of energy delivery industry organizations, decided in
